![](https://www.parsonresearch.ch/medias/primes_branding_2550x1440_plan-de-travail-1-1500x848.jpg)
Prime’s fine food & sports bar
Suite à un changement de direction, Parson Research a été contacté pour revoir l’identité d’un bar sportif reconnue de la ville. Anciennement connue comme le McSorley, cette nouvelle identité a combiné une recherche de nom, d’identité de marque et d’une ligne de communication complet.
2017
Branding
Packaging
Packaging
![](https://www.parsonresearch.ch/medias/primes_branding_2550x1440_plan-de-travail-2-1500x848.jpg)
![](https://www.parsonresearch.ch/medias/primes_branding_2550x1440_plan-de-travail-3-1500x848.jpg)
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![](https://www.parsonresearch.ch/medias/primes_branding_2550x1440_plan-de-travail-5-1500x848.jpg)
![](https://www.parsonresearch.ch/medias/primes_branding_2550x1440_plan-de-travail-6-1500x847.jpg)
![](https://www.parsonresearch.ch/medias/primes_branding_2550x1440_plan-de-travail-7-1500x848.jpg)
![](https://www.parsonresearch.ch/medias/primes_branding_2550x1440_plan-de-travail-8-1500x847.jpg)
![](https://www.parsonresearch.ch/medias/primes_branding_2550x1440_plan-de-travail-9-1500x847.jpg)
![](https://www.parsonresearch.ch/medias/primes_branding_2550x1440_plan-de-travail-10-1500x848.jpg)
![](https://www.parsonresearch.ch/medias/primes_branding_2550x1440_plan-de-travail-11-1500x847.jpg)
![](https://www.parsonresearch.ch/medias/primes_branding_2550x1440_plan-de-travail-12-1500x847.jpg)
![](https://www.parsonresearch.ch/medias/primes_branding_2550x1440_plan-de-travail-13-1500x847.jpg)
![](https://www.parsonresearch.ch/medias/primes_branding_2550x1440_plan-de-travail-14-1500x847.jpg)