![](https://www.parsonresearch.ch/medias/primes_branding_2550x1440_plan-de-travail-1-1500x848.jpg)
Prime’s fine food & sports bar
Following a change in ownership, Parson Research was contacted to create a full rebranding for a sports bar in Geneva. Historically known as the McSorley, this rebranding involved a name change, a new logo and the creation of a full branding identity that could be developed as the activity grows.
2017
Branding
Packaging
Packaging
![](https://www.parsonresearch.ch/medias/primes_branding_2550x1440_plan-de-travail-2-1500x848.jpg)
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